I'm a UGC creator, storyteller, and former senior sales and marketing executive with 15 years of experience helping brands create content that doesn't just look authentic—it drives results.

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Today, I create lifestyle, travel, and personal storytelling content inspired by my own life as a first-time mum in a multicultural family.

 

Originally from Singapore and now based in North Carolina, my husband and I are building a life that spans cultures, countries, and continents, giving brands authentic opportunities to connect with audiences across different stages of life and around the world.

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I specialise in paid ads, where every video is grounded in strategy and research, shaped by years of leading marketing teams and building businesses.

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With upcoming travels across the U.S., Puerto Rico, Singapore, and Thailand, I'm also able to create content in a variety of locations throughout the year, bringing fresh, real-world backdrops to every collaboration.